I consider myself a person who can absorb a lot of information, a LOT, believe me but even with that, I still have to write things down. I am 100% digital so I recently started using an old notes app. This app has grown incredibly and is now much more functional than it was then: Evernote. […] read more
No hablamos Español, We feel Spanglish. A digital perspective on how to target Hispanic Millennials.
Long gone are the times where Hispanics are mostly blue-collar immigrants that live “off-the grid” and have a passive participation in our US economy. We now have second and even third generation Hispanics that are taking the digital market by storm. Not only they participate actively in the online shopping experience, but have also become […] read more
Selling online is no longer an easy task. We now live in a world where customers search and decide for online businesses (not the other way around), a world where 88% of consumers trust online reviews as much as personal recommendations. We now compete in a market where having a good product is not the […] read more
We live in a world where trends don’t just offer great opportunities for new business ideas – they can also dictate the direction of existing businesses. These opportunities naturally make people say, “Let’s build an app!” or “I have a great app idea.” But after years of working with startups, I came to the conclusion […] read more