Objectives
Increase engagement with the Hispanic audience. Create Brand Awareness in this particular niche and create health consciousness in the community. Help the community and show that Peach State Health Plan truly cares for them.
Peach State Health Plan
From Health Storytelling to Health Storydoing.
What we did:
- Digital Strategy
- Social Media Strategy
- Content Strategy
- Event Activations
- TV and Social Media Spots
- Creativity
Highlights
Peach State Health Plan; a Health Plan based in the state of Georgia, wanted to improve its engagement with the Hispanic Community in order to connect with its Latin American audience and communicate their (Medicaid) information effectively.
VISIT SITE
Strategy
Use Hispanic passion points as milestones of the campaign and deliver healthy experiences that align to PSHP core values: “Eat Well, Live Well, Be Well”
Healthy Activations
We created Health-related brand activations including #futboltennis #smoothiebike and #RumbaLessons in the main Hispanic Atlanta “hot Spots” to reach our potential Audience.
Events
We also supported these event initiatives with Unique Audiovisual Production, Digital Activations & Engagement games, Social Media Activations and Creative traditional and non-traditional assets. A true 360 campaign within a common communicational strategy.
Landing
The journey to caring and helping resides beyond just events and social media activation. This is why we supported the campaign with landing pages that helped educate the audience and assist in finding the right plan and solution for them.
