• 2017/09/26

Responsive Thinking

Thinking about the universe, about the amount of water that exists on our planet or about the number of bytes that are processed daily, is to think about extremely broad topics: If you think about the amount of information we host on the internet and on the many devices that allow us to access this data, you are thinking about unsurmountable numbers.

Responsive thinking relates to scope. It is a current concept, brought on by technological advances that developed in different areas, and speaking of the web, it led to the production and accelerated purchases of smartphones and later tablets.

In 2008 the World Wide Web Consortium (W3C) – an international consortium that generates standards and recommendations that ensure the growth of the web – recommended for “Mobile Web Best Practices” under the subtitle “One Web”, a series of practices to make the web accessible from all types of devices (Official Link: https://www.w3.org/TR/dwbp/).

This means that any device with the Internet should be able to display web content in a complete and adjusted manner, without losing content or quality for the users.

Content that is displayed as responsive an adjust to the size of the screen. It would be technologically poetic to say “according to the size of the window you have”.


Responsive design is built from modules that fit and flow according to the amount of pixels we set. This content always will search for the best way to appear, providing information, images and reflecting our own inner searches on our screens.

To think responsively is to adapt.

Different contexts, climates and thoughts come with the movement each and the calendar. The responsive concept can reconcile, harmonize and remind all of us that all roads are possible.