What we did:
- E Commerce
- Magento Platform
- CRM Integrated
- HTML5 CSS3 . PHP
One of the largest Editorial companies was in need of a Brand refresh to attract new audiences and increase conversions. We created an optimized brand and a dynamic responsive B2C website in an enterprise e-commerce platform. Results showed an increase in conversions and improvement in user experience.VISIT SITE
We were asked to redesign the Brand. We focused on creating a brand that reflects the new approach of the publishing business. With a modern look and lines that match up with the Brand identity.
Many readers associate a book to a particular moment of their lives. We proposed a grouping of books from different collections to develop an extra search query for all those readers who like to receive recommendations based on a mood or situation from their favorite publisher.
We developed a minimalistic interface that allows different elements to flow in a natural way. The choice to focus on micro interactions was the best decision to keep a simple interface as well as a more intuitive navigation.