What we did:
- Digital Strategy
- Social Media Strategy
- Content Strategy
- Event Activations
- TV and Social Media Spots
Peach State Health Plan; a Health Plan based in the state of Georgia, wanted to improve its engagement with the Hispanic Community in order to connect with its Latin American audience and communicate their (Medicaid) information effectively.
Our aim? Increasing the company’s engagement with its Hispanic market by building brand awareness and consciousness, showing the public Peach State Health Plan truly cares for them.
Health-related brand activations were promoted (i.e. #FutbolTennis, #SmoothieBike, #RumbaLessons) within Atlanta’s hottest Hispanic spots, reaching out to potential clients.
All events and initiatives were backed up by exclusive audiovisual productions, digital activations, and engagement games, Social Media activations and creative– both traditional and non-traditional assets, unfolding a 360° campaign.
The journey to caring and helping resides beyond just events and social media activation. This is why we supported the campaign with landing pages that helped educate the audience and assist in finding the right plan and solution for them.