Journal


Santiago Nogues
  • 2016/10/11
Your time is mine

Time, precious time

Thursday, September 22, 11.33 PM. I’m just about to start writing the first lines of this blog. It took me 10 minutes to prepare myself a tea, and in the meantime my computer was already booting up and my email anxiously inviting me start working in only 30 seconds. And yes, it took me 10 […] read more

Santiago Nogues
  • 2015/09/16
image_blog

5 Reasons why Information Architecture (IA) could boost your website

In this article we mention 5 key points that raise the importance of an IA work before the start of development. ”The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability”. The Information Architecture Institute 1. IA is not a navigation tree! Information Architecture does not consist […] read more

Santiago Nogues
  • 2015/05/06
brands-icons_00260669

5 key concepts to have in mind when developing a brand

Developing a brand is a challenge and continuous learning. Very often, brands are placed on unrealistic scenarios and neglect the fact that they will inevitably end up interacting in the real world. So here are 5 tips that, in our experience, are useful to plan branding as something strategic. 1. Believing in “absolute” brands Sometimes […] read more