What we did:
- Social Media Interaction
- DIgital Activation
- Remote Content Moderation
- Hashtag Aggregator
- High Impact 103” Screen
We developed and installed a custom digital activation called “Instamural” at the Heineken House during the Outside Lands festival in San Francisco. Our tool tracked and visualized every instagram post with the hashtag #Housebyheineken in a Giant Screen creating a visually impacting brand mural. We also included an Age Gating functionality and moderated content through a customized mobile backend.
We found in the Instamural a way to aggregate content generated by the attendees of the event in their Instagram accounts. Being able to visualize the content related to the brand on a giant screen boosted the brand experience during the different #Heinekenhouse parties.
WE MAXIMIZED SOCIAL INTERACTIONS AND CREATED BRAND AWARENESS THROUGH A GIANT MURAL IN #HEINEKENHOUSE
By encouraging the creation of content during the event helped us to amplify brand awareness towards followers and friends on instagram. We like to call this strategy an “inside-out” one.