Thursday, September 22, 11.33 PM. I’m just about to start writing the first lines of this blog. It took me 10 minutes to prepare myself a tea, and in the meantime my computer was already booting up and my email anxiously inviting me start working in only 30 seconds. And yes, it took me 10 […] read more
No hablamos Español, We feel Spanglish. A digital perspective on how to target Hispanic Millennials.
Long gone are the times where Hispanics are mostly blue-collar immigrants that live “off-the grid” and have a passive participation in our US economy. We now have second and even third generation Hispanics that are taking the digital market by storm. Not only they participate actively in the online shopping experience, but have also become […] read more
The next generation of Bluetooth standard is almost here. This is what we know so far: 1. Speed The company behind Bluetooth has announced that Bluetooth 5 will be twice as fast than its predecessor Bluetooth 4.3 LE, which could entail a maximum speed of 2Mbps. Even if you don’t reach that speed you should […] read more
Not long ago, in order to access content you had to literally go get it: To purchase a book you had to go to a library, to see a movie you had to go to the neighborhood’s video store and to listen to the latest CD from your favorite band you had to go to […] read more
The climatic changes caused by deforestation, accidents and health problems caused by the use of chemicals in food and the cemeteries for electronic scrap in developing countries in Africa are partly examples of bad business decisions that have been dragged from decades. “Bad Market decisions affecting the human species” Towards the end of the century, […] read more